The Woolmark+ roadmap is designed to empower woolgrowers and supply chain partners to accelerate the industry's transition to a nature positive future, building on existing successes while introducing new initiatives to safeguard the future of wool.
Our Objectives
Accelerate nature positive production
Deliver the circular fibre of choice
Support thriving flocks and communities

Shaping the future of wool together
Discover the programs and initiatives of Woolmark+. From the lab to farm gate and beyond, these initiatives support every step of the supply chain to encourage progress and innovation. If you see an initiative that you would like to support, please contact us.
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Woolmark+ What Is Holistic Management
Nature Positive
Delivering Circularity
Flocks and Families
Contact Us
We invite all stakeholders to join us on this journey to a nature positive wool industry.